Conversion tracking

Measure completed direct bookings

Connect Meta Pixel and Google Tag Manager to your booking engine and pass completed-booking events with value and currency.

See how it works
RoomismoIllustrative example

A booking worth measuring

  1. 1Confirmed direct booking
  2. 2Purchase event with value and currency
  3. 3Meta Pixel · Google Tag Manager

In your daily workflow

Connect the tools you already use

Configure your Meta Pixel and Google Tag Manager IDs in the booking-engine tracking settings.

Measure a completed reservation

Roomismo sends a purchase event for a completed booking, including its value, currency and reservation reference. A visit to the booking page alone is not a purchase.

Use the event in your campaign setup

Configure your Google Tag Manager container to forward the event to the destinations you use, such as Google Ads or GA4. Analyse results in your connected tools.

A few things to know

See it working for your property

Walk through the features with our team and find the setup that fits your property.